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Southport, NC Supply vs Demand: Market inventory for January 2026

Published on Wednesday, January 14, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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As we settle into January 2026, the relationship between supply and demand is front and center in Southport, NC. This tension is reshaping how buyers, sellers, and renters approach every transaction. What can agents expect from affordable homes in Southport, NC this January 2026 with current inventory levels?

With just 3.95 months of inventory available, the market skews in favor of sellers while still welcoming buyers who act quickly. Nine new homes for sale joined the roster, while ten closed sales point to ongoing demand. The median active listing sits at $449,000, and closed transactions have ranged from $115,000 to $1,700,000. These numbers help frame why accurate pricing and fast action are winning this season. It also signals to sellers and buyers alike that is it a good time to buy in Southport, NC, as each month brings a unique window for opportunity.

Current Inventory and Buyer Activity in January 2026

Price per square foot for active listings stands at an average $347, but closed properties are realizing $288 on average. The median days on market for closed sales has dropped to just 3, underscoring how swiftly homes in Southport, NC can move when priced right. Rental inventory shows five active listings, bringing choices for individuals needing flexibility. Bill Frey leverages these metrics to deliver a tailored plan to every client in town.

Looking at the bigger picture, the sold-to-list price ratio of 95.7 percent ensures sellers are getting near their asking value. Investors can also track long-term appreciation with confidence, thanks to three-year price gains nearing 45 percent. For renters, the steady median lease price at $2,250 links affordability to speed.

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Work directly with Bill Frey to align budget, search alerts, and offer strategy for Southport, NC. There are exciting listings to explore in January 2026.

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Where Demand Meets Opportunity

Agents see opportunities as each side reacts to these inventory numbers. Sellers find short listing times and rising prices encouraging, but buyers are not locked out -- value options exist across a spectrum of listings. Renters, meanwhile, enjoy quick access to diverse choices. And if you are researching how to sell your house fast in Southport, NC, the current median days on market give you the blueprint.

How Current Inventory Sets the Stage

Real estate professionals in Southport, NC are using January 2026’s stats to inform pricing and timing. Every closed sale or new rental is an opportunity to pivot strategies and serve clients better. The market pace is lively, but with clear data, any buyer, seller, or renter can get results in this season’s market.

January 2026: A Market in Motion

Southport, NC inventory and demand will continue to shape each week of January 2026. Stay focused on client needs—families, individuals, or investors—because in a quick market, every day counts.

Bill Frey
Written by Bill Frey
Frey Realty NC
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