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For Sale or For Lease: Southport, NC’s market in January 2026

Published on Tuesday, January 13, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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This January 2026, Southport, NC is presenting both buyers and renters excellent opportunities as the seasonal market kicks into gear. With brisk activity on both the sales and rental sides, it is more important than ever for agents and clients to be ready. Have you noticed how sharply the market is moving for affordable homes in Southport, NC this January 2026?

The data backs this up. The median sold price for homes hovers at $595,000, and the median list price sits at $512,500. Active listings span from $369,900 to $1,299,500, offering wide choices for buyers. For those wondering, is it a good time to buy in Southport, NC?, inventory sits at 3.95 months, tilting gently in favor of sellers but still leaving doors open for a timely purchase. Rental seekers will find five available homes and condos, with a median rent of $2,250, making this a lively segment in the current market. For investors, these numbers show versatile options and investment appeal through January 2026.

Sales and Rental Highlights in January 2026

When it comes to closed deals, the range is just as broad - from $115,000 to $1,700,000 - indicating entry-level and luxury activity for every client profile. Days on market for closed sales are impressively short at a median of just 3 days, signaling high demand, and a sold-to-list price ratio of 95.7 percent means sellers are getting close to their asking prices. Bill Frey has seen how these factors play out locally, guiding buyers and renters to seize the best options as they arise.

On the rental side, the average price per square foot stands at $1, and properties are moving within only 15 days of being listed. Pending rentals show that more affordable leases, like a $900 unit, can be claimed swiftly. These factors let agents help renters and landlords make informed, data-driven decisions for the season ahead. If your clients are exploring how to sell your house fast in Southport, NC or hoping to find the right rental, this market is responsive to both.

Plan With Confidence This January 2026

Get a clear plan from Bill Frey based on real activity in Southport, NC this January 2026. Whether buying, selling, or renting, local strategy makes the difference.

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Balanced Choices for Every Client

The diversity of inventory in Southport makes for active negotiations and fast results. Sellers maximize their position by leveraging quick sales and a strong list-to-sold ratio, while buyers benefit from a range of available homes and modest price corrections. Renters, meanwhile, see homes get leased within days, making local market alerts especially valuable for January 2026. Bill Frey offers actionable guidance for every move in Southport, NC real estate.

What Does This Mean for You?

Every new listing, closed deal, or rental leased in January 2026 shapes the opportunities for your clients. A quick review of options using up-to-date data helps keep decisions competitive in Southport’s lively market. This month is your chance to move with clarity.

January 2026: Data Driven Results for All

Agents and their clients have every reason to stay proactive and bold this season. For sale and for lease in Southport, NC, the current numbers are creating timely openings for buyers, sellers, and renters. Make your move with full confidence.

Bill Frey
Written by Bill Frey
Frey Realty NC
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