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Listing Opportunities in Willis, TX as January 2026 Unfolds

Published on Friday, January 9, 2026
Roger Morton
RE/MAX ONE - The Woodlands & Spring
Focus areas include Conroe, Magnolia, Montgomery, Spring, The Woodlands, Tomball and Willis, along with surrounding towns, communities and neighborhoods.
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Unlocking the best from January 2026, the Willis, TX property landscape is layered with new listings and dynamic trends. Are you seeing more inventory hit the market this month, and how are clients preparing for the changes?

This January, 167 active listings redefine the agent playbook, with buyers welcomed by abundant choices and sellers challenged to capture attention. Three and four bedroom homes account for 68 percent of options, giving practical focus for advising clients about inventory. The Willis, TX listings surge this month is not just volume—it's matched by 62 new entries and 59 pending. This balance can shape agent strategy daily.

Inventory Momentum and List Price Insights in Willis, TX

Median sold price remains at $357,000, a metric that brings predictability for both sellers and buyers. The price per square foot has climbed to $162, which may help justify investments in property presentation and upgrades. recent price patterns in Willis, TX inform competitive listings, and agents should spotlight why steady prices can bring confidence to new sellers.

Sellers must also be aware: 23 listings took price reductions this period, with an average reduction rate of 2.1 percent. For those teaching clients how to sell your house fast in Willis, TX, remind them that small targeted price shifts can drive buyer urgency, especially with more inventory available.

How Agents Navigate the Current Market

Absorption currently clocks in at 3.7 months, intersecting supply and demand at a balanced point. While some buyers deliberate, the market is still moving: 41 homes closed this past month. List-to-sale ratio touches 97.4 percent, affirming the value of accurate pricing and smart negotiations.

  • Active Listings: 167
  • Median Sold Price: $357,000
  • New Listings: 62
  • Pending Sales: 59
  • Three and Four Bedroom Share: 68 percent
  • Average Price per Sq Ft: $162

Make the Market Work for You

Work directly with Roger Morton to align budget, search alerts, and offer strategy for Willis, TX listings in January 2026.

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Looking Forward: Seizing January 2026 Listing Opportunities

If you are coaching clients on affordable homes in Willis, TX this January 2026, note that 25 percent of homes sold under $275,000 last month. This broadens the field for buyers and signals additional opportunity for sellers at entry points. The question, is it a good time to buy in Willis, TX, is sharpened by these accessible options and by momentum as new listings enter competition.

Strategy and Confidence for the New Year

Roger Morton believes that informed judgment, robust market knowledge, and agent collaboration are keys to success in this environment.

Summary for Agents: January in Motion

Be ready to guide clients as January 2026 unfolds, referring to recent metrics and local listing activity. Listing strategy in Willis, TX right now is more nuanced than ever—but it rewards those who adapt and stay close to the data.

Roger Morton
Written by Roger Morton
RE/MAX ONE - The Woodlands & Spring
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