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Willis, TX January 2026 Housing Market Report: What Agents Need to Know

Published on Tuesday, January 6, 2026
Roger Morton
RE/MAX ONE - The Woodlands & Spring
Focus areas include Conroe, Magnolia, Montgomery, Spring, The Woodlands, Tomball and Willis, along with surrounding towns, communities and neighborhoods.
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Signals of change and opportunity emerge as the Willis, TX real estate market starts January 2026. Do you wonder how shifts in supply impact buyers and sellers today? This report breaks down the latest activity for agents preparing their clients for the new year.

Inventory has increased to 167 active listings, offering a wider selection and shaping negotiation strategies on both sides. The absorption rate now stands at 3.7 months, a useful signal that market balance is trending toward more equilibrium. For those tracking demand, the average days on market grew to 61 — why it matters: with more days available, buyers can be deliberate and sellers must remain competitive.

Deep Dive: Willis, TX Inventory and Buyer Trends

The median sold price holds steady at $357,000, and closed sales volume hit $14,700,000 for the month. This stability supports ongoing confidence from both buyers and sellers. The price per square foot increased to $162, reflecting slow appreciation that helps justify property values for those debating offers or staging homes for sale.

Incoming new listings hit 62 alongside 59 pending transactions, indicating significant transactional churn. For agents, monitoring the absorption of new listings is essential—buyers need to move quickly on the right property, while sellers can benchmark time-on-market and pace their expectations. market activity in Willis, TX remains healthy as the year kicks off.

Seller Strategies and Competitive Pricing

While the list-to-sale ratio averages 97.4 percent, 23 homes opted for price reductions (averaging 2.1 percent off initial ask). This indicates that competitive pricing is still needed to achieve successful closings, especially as buyers have more to choose from. Cash buyers make up 18 percent of all sales, impacting negotiations for sellers seeking reliable closings in January 2026.

  • Active listings: 167
  • Absorption rate: 3.7 months
  • Median sold price: $357,000
  • Average price per sq ft: $162
  • List-to-sale ratio: 97.4 percent
  • Closed sales: 41
  • New listings: 62

Most inventory consists of three and four bedroom homes (68 percent), fueling selection for families and investors alike. For those looking for affordable homes in Willis, TX this January 2026, 25 percent of properties closed under $275,000—key for buyers entering the market.

January 2026 Sales Momentum and What It Means

Closed transactions climbed to 41, an increase from December. Mortgage rates in January 2026 hold at 6.52 percent for a 30-year fixed, so buyers should forecast monthly payments accordingly. Why these stats matter: the right pricing and informed negotiation can help clients buy or sell quickly without leaving value on the table.

Finding the right time to act in the market can seem daunting. These metrics clearly answer the perennial question: is it a good time to buy in Willis, TX? With steady prices, expanding inventory, and motivated sellers, the answer leans yes for motivated buyers and sellers alike.

Keys to Buying and Selling Fast in Willis, TX

For agents, advising clients about how to sell your house fast in Willis, TX starts with recommending effective price positioning and highlighting amenities. Understanding median time on market, months of supply, and price cut trends offers concrete guidance for sellers aiming to stand out. Buyers benefit from having multiple options across price points—and can act confidently thanks to transparent market data.

January 2026 Analytics: Investor Takeaways

Rental metrics for the month remain limited, though available single-family rental listings generally fall between $1,450 and $2,050, predominantly among three and four bedroom homes. For investors, the local popularity of these property types directly influences rental demand and yield strategies. Keeping an eye on supply trends helps forecast future value in Willis, TX.

Your Next Address Starts Here

Get a clear plan from Roger Morton based on real activity in Willis, TX this January 2026. Ready to compare options, strategies, or neighborhoods?

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Looking Ahead in the Willis, TX Real Estate Market

Understanding inventory growth, pricing corrections, and the closing pace empowers agents to guide clients through early 2026. Whether you are coaching a first-time buyer or preparing a listing for competitive exposure, these insights tailor your approach to the unique landscape of Willis, TX this January.

Roger Morton
Written by Roger Morton
RE/MAX ONE - The Woodlands & Spring
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