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January 2026: Essential Updates for Agents in Brentwood, NY

Published on Saturday, January 3, 2026
Ruth Pena
Exit Realty Achieve
Focus areas include Brentwood, Cold Spring Harbor, Deer Park, Dix Hills, Elwood, Greenlawn, Huntington Station, Huntington, Melville and Woodbury, along with surrounding towns, communities and neighborhoods.
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Fresh updates arrive for agents covering Brentwood, NY in January 2026. The early market pulse reveals a mix of opportunity and challenges, setting the stage for what looks to be a dynamic winter. Seller tactics in Brentwood, NY for the new year are quickly becoming a talking point among professionals seeking to differentiate their strategy.

With new listings numbering 22 and 18 deals closing this month, the flow from listing to sold property has strengthened. The absorption rate is 0.89, giving both buyers and sellers a reliable indicator of expected market velocity. What does this mean for you as an agent? Tracking trends like the four percent year over year median price increase is vital for pricing discussions, while the average seller concession rising to $4,200 impacts how negotiations unfold at the closing table.

Current Market Drivers in Brentwood, NY

The average days on market stands at 43, much improved from 51 last month—a sign buyers are making faster decisions and listings are moving more efficiently. Advising clients on timing is more important than ever, and staying attuned to local absorption rates supports well timed listing launches. Pricing your home in Brentwood, NY correctly is the number one factor for attracting attention and offers in January 2026.

Price Adjustments and Seller Considerations

Sellers should monitor the 7 recent price reductions for clues on evolving buyer expectations. Meanwhile, a seller's ability to offer strategic concessions may be what sets one property apart from another. For buyers, awareness of ongoing incentives assists in crafting more appealing offers. This dynamic answers a common question: is it a good time to buy in Brentwood, NY?

Insights on Buyer Behavior this January

The closing price to list price ratio of 97.5 percent means buyers continue to press for value but have less margin than in previous cycles. Agents will find that buyers aiming for affordable homes in Brentwood, NY this January 2026 will need to act quickly as demand remains high, especially in entry and mid range brackets.

Opportunities Created by Changing Inventory

With 2.8 months of supply, a healthy mix of active listings, and a strong pace of pending contracts, agents have excellent ground for both buyer and seller outreach. Median home size hovers around 1,830 square feet, and approximately 8 percent of the inventory consists of multi family homes—an important stat for investors and those advising landlord clients.

Leveraging Data for Stronger Client Outcomes

Anchoring your strategy on verified local metrics such as the $314 median price per square foot enables better counseling on both offers and listing price. For those looking to understand how to sell your house fast in Brentwood, NY, aligning price with current market expectations and preparing a property meticulously provides the best path forward.

  • Median list price: $569,000
  • Median sale price: $555,000
  • Average seller concessions: $4,200
  • Absorption rate: 0.89
  • New listings: 22
  • Closed sales: 18
  • Price reductions: 7

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Get a clear plan from Ruth Pena based on real activity in Brentwood, NY this January 2026.

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Each transaction in January 2026 adds to the knowledge base that both buyers and sellers can use. For tailored support, lean into local expertise as you help clients achieve their real estate goals with confidence and detail in Brentwood, NY this winter.

Ruth Pena
Written by Ruth Pena
Exit Realty Achieve
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