Featured Article

Listing to Sale Ratios in Wilmington, NC: Insights for January 2026

Published on Friday, January 9, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
Contact Bill Frey



This January 2026, the key listing to sale metric in Wilmington, NC reads 95.9 percent—meaning sellers on average received just under 96 percent of their original list price. That’s a modest dip from last year’s 97.1 percent, but the message is important for every client. Sellers need to price competitively from the start, while buyers can secure modest savings if their offer is well crafted. For both sides, accurate data turns the question, “how to sell your house fast in Wilmington, NC,” into a clear plan for this January.

Inventory is robust at 1,300 homes (up 88.8 percent YOY), and days on market climbed to 28. As prices rise—$430,065 median, $605,288 average—ongoing negotiation is normal, but agents should emphasize that overpricing can quickly lead to stale listings in Wilmington, NC this January 2026. Clients seeking affordable homes in Wilmington, NC this January 2026 may find value by tracking listings that have just reduced price or spent extra days on the market.

Understanding January’s List to Sale Ratios

  • Median percent of original list price received: 95.9 percent (down from 97.1 percent)
  • Inventory: 1,300 (up 88.8 percent YOY)
  • Median price: $430,065 (up 11.1 percent YOY)
  • Average days on market: 28

For agents advising sellers, set clear expectations about pricing and adjust quickly based on showing activity and feedback. For buyers, this ratio means there’s new room to negotiate, but winning offers should be realistic and aligned with current value. January 2026 for Wilmington, NC is a time for calibrated moves guided by market signals.

Three Practical Steps for Agents and Clients in Wilmington, NC

  1. Sellers: Price competitively at listing and be ready for negotiations
  2. Buyers: Track price reductions and act quickly on well priced opportunities
  3. Investors: Seek out listings that have spent extra days on market

Price It Right, Move With Clarity

Let Bill Frey help you interpret January 2026’s list to sale numbers for Wilmington, NC and set smarter goals. Dial or check market updates to start a conversation today.

List to Sale Learning Points: January 2026 in Wilmington, NC

For anyone seeking affordable homes in Wilmington, NC this January 2026 or strategizing on how to sell your house fast in Wilmington, NC, the list to sale ratio offers key direction. Accurate, up to date analysis will lead to the best results for every client in Wilmington, NC during January 2026’s dynamic marketplace.

Bill Frey
Written by Bill Frey
Frey Realty NC
Wilmington, NC market report
Buyer Guidance

Wilmington, NC Market Report

Get a Wilmington, NC market snapshot with current pricing trends, inventory levels, and property insights tailored to the neighborhoods you care about.

Wilmington, NC home valuation
Seller Strategy

Selling in Wilmington, NC

Get a clear estimate of what your Wilmington, NC home could sell for in today's market, based on recent comparable sales, local demand, and how your property is positioned.

Connect with Bill Frey
Work With a Professional

Your Wilmington, NC Real Estate Resource

Not sure which Wilmington, NC neighborhoods fit your lifestyle or budget? I'll help you narrow options, avoid surprises, and make confident decisions whether you're buying, selling, or investing.



More from Bill Frey in Wilmington, NC

Recent market reports and neighborhood articles in this area.

Buyer Demand Remains High in Wilmington, NC: January 2026 Pending Sales

Published on Wednesday, January 14, 2026
By Bill Frey Frey Realty NC

Wilmington, NC January 2026 Snapshot: Median Prices and Supply Trends Revealed

Published on Monday, January 12, 2026
By Bill Frey Frey Realty NC