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Housing Affordability in Wilmington, NC Falls in January 2026

Published on Thursday, January 8, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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This January 2026, the housing affordability index in Wilmington, NC fell to a new mark of 65—a 5.8 percent year over year decline that makes it one of the season’s most defining market stories. Why is this such a critical trend? It means buyers, sellers, and investors need a keener understanding of how budget, listing strategy, and timing interact if they plan to succeed in today’s market. For those looking for affordable homes in Wilmington, NC this January 2026, that lower affordability figure will shape property tours and negotiations at every stage.

Other market signals reinforce this affordability challenge: active inventory rose to 1,300 homes (+88.8 percent), but median sale price climbed to $430,065 (up 11.1 percent YOY) and days on market lengthened to 28 days. For buyers, these facts signal the need for early financial planning and sharp offer preparation. Sellers, on the other hand, must ensure their homes are presented as good value and understand that buyers may seek more concessions or creative financing solutions. January 2026 in Wilmington, NC requires agility and smart guidance for every client.

Why Housing Affordability Dropped in Wilmington, NC for January 2026

  • Affordability index: 65 (down 5.8 percent YOY)
  • Median sale price: $430,065 (up 11.1 percent YOY)
  • Active inventory: 1,300 (up 88.8 percent YOY)
  • Average days on market: 28 (up 87 percent YOY)

Every agent advising clients about affordable homes in Wilmington, NC this January 2026 should emphasize pre approval, realistic expectations, and strategic flexibility. Sellers aiming to reach price sensitive buyers will benefit from transparent disclosures and flexible terms.

January 2026 Affordability Strategies for Wilmington, NC

  1. Buyers: Meet with a lender to clarify your purchasing window early
  2. Sellers: Assess property upgrades to maximize value in buyers’ eyes
  3. Agents: Use affordability trends to calibrate negotiation strategies

Local Strategy, Better Outcomes

Use January 2026’s affordability trends with Bill Frey to fine tune buyer or seller plans in Wilmington, NC. Call or see local insights for one on one advice.

Wilmington, NC Agents Respond: Confidence Amid Affordability Challenges

For clients exploring how to sell your house fast in Wilmington, NC or seeking affordable homes in Wilmington, NC this January 2026, local experience and resourceful thinking ensure the best possible result. Engaged agents make the difference in matching client goals to market realities as affordability continues to evolve in Wilmington, NC.

Bill Frey
Written by Bill Frey
Frey Realty NC
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