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Wilmington, NC’s January 2026 Market: A Balancing Act for Buyers and Sellers

Published on Tuesday, January 6, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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January 2026 arrives in Wilmington, NC as a month of changing momentum—buyers, sellers, and investors are all recalibrating as the market finds new balance. Active inventory soared to 1,300 homes, yet new listings slowed to 512, and closed sales eased to 396. These swings have made some ask, is it a good time to buy in Wilmington, NC? The answer: January’s numbers say there are benefits and challenges on every side.

Pricing continues to climb, with median sales price at $430,065 (up 11.1 percent YOY) and average sale price at $605,288. However, buyers now face a housing affordability index of just 65, 5.8 percent lower than a year ago. Meanwhile, days on market hit 28 (an 87 percent rise), offering more breathing room for buyers but requiring sellers to tune pricing and marketing strategies for success. Clients demanding affordable homes in Wilmington, NC this January 2026 must weigh the increased inventory against persistent price growth.

Finding Your Footing: January 2026 Market Balance in Wilmington, NC

Sellers, take note—the percentage of original list price received is now 95.9 percent, showing buyers are securing small savings and negotiating stronger deals. Yet, solid values persist for those listing homes in well prepared condition and at market price. This subtle power shift means agents play a pivotal role in preparing both parties.

  • Inventory: 1,300 homes (+88.8 percent YOY)
  • Median Price: $430,065 (+11.1 percent YOY)
  • Closed Sales: 396 (-17.6 percent YOY)
  • Percent of Original List Price Received: 95.9 percent

Buyers must be nimble—months supply reached 3.5, creating more opportunities for thoughtful offers. Sellers, ask how to sell your house fast in Wilmington, NC? The answer is expert strategy and realistic pricing every step of the way.

Balanced Moves for Buyers and Sellers in Wilmington, NC

  1. Buyers: Review at least three listings before acting
  2. Sellers: Update staging and prepare for negotiations
  3. Investors: Compare price per square foot for value

Make the Market Work for You

Use January 2026’s balanced data with Bill Frey to unlock your next move in Wilmington, NC. For insights, call or see local insights today.

Wilmington, NC Market Perspective: Staying Ahead in January 2026

So, is it a good time to buy in Wilmington, NC? For many, yes—inventory is high, and negotiation potential exists. Sellers, those who lean into detailed marketing and nimble price adjustments are best positioned to succeed. January 2026 invites both sides to adopt a flexible mindset and use these numbers to inform every decision. No matter your goals, the market’s evolving balance is the key to effective moves in Wilmington, NC this January 2026.

Bill Frey
Written by Bill Frey
Frey Realty NC
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