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January 2026 Update: Buying in Southport, NC

Published on Monday, January 5, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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This season, Southport, NC continues to open doors for buyers eager to make focused moves in January 2026. Are you wondering how the current market dynamic could impact your purchase and offer strategy?

Buyers benefit from 66 active homes on the market, offering an impressive range, including affordable homes in Southport, NC this January 2026. Every search can be tailored to suit practical goals and shifting priorities.

Active Inventory and Buyer Negotiation Highlights

The median list price sits at $489,000, framing early 2026 options for those looking to secure a home in this coastal community. With 46 average days on market, buyers have meaningful, but not unlimited, time to act—homes are moving at a pace that encourages decisiveness.

There were 22 completed sales already in January, showing momentum and buyer confidence. When considering is it a good time to buy in Southport, NC?, these numbers show that opportunity and activity are both robust this month.

Practical Guidance for Agents and Clients in January 2026

The sold-to-list price ratio at 97.8 percent helps buyers plan offers that stand a fair shot at acceptance. The current 3.0 months absorption rate reflects a market where supply meets demand—a benefit for those ready to move quickly when the right deal appears.

It is a smart time to align client goals with local realities. Buying in Southport, NC during January 2026 means leveraging the advantage of clear data, informed negotiation, and steady transactional flow.

Options for First-Time and Repeat Buyers

From affordable homes in Southport, NC this January 2026 to premium opportunities, buyers can find a fit by simply focusing on inventory and acting promptly as market windows open and close.

Key Reminders for Client Offers

Clients should remember that Town, NC’s pace is steady—successful buyers prepare their finances early, keep communication open, and rely on updated insights like those provided by Bill Frey.

Agent Strategies: Tailoring The Conversation

Agents can build trust by connecting buyers with reliable lenders, sharing local stats, and supporting offers crafted for acceptance. Each statistic grounds the process in reality and reduces uncertainty through January 2026.

  • Active listings: 66
  • Median list price: $489,000
  • Closed sales: 22
  • Average days on market: 46
  • Sold-to-list ratio: 97.8 percent
  • Absorption rate: 3.0 months

Make the Market Work for You

Lean on Bill Frey to guide you step by step through Southport, NC buying decisions in January 2026. Personalized strategies and open communication set up your best search.

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Looking Ahead in Southport, NC’s Market

Agents who stay vigilant and adapt their tactics to market metrics will help clients achieve stronger results. January 2026 is a standout month for buyers, with clear numbers encouraging smart, timely choices at every stage. Team up with Bill Frey for the most current direction in this evolving market.

Bill Frey
Written by Bill Frey
Frey Realty NC
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