Featured Article

Discover January 2026 market trends in Southport, NC

Published on Sunday, January 4, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
Contact Bill Frey



January sparks renewed interest in Southport, NC, where real estate trends are revealing actionable patterns for agents and clients alike. Have you been watching how supply and demand are shifting in our local market as 2026 begins?

With 66 active listings on the market, there is genuine opportunity for buyers seeking affordable homes in Southport, NC this January 2026. Sellers and investors will also notice that selections remain substantial, supporting active engagement throughout the month.

January 2026: What the Numbers Mean for Southport, NC

The median list price stands at $489,000, framing client expectations for both listings and bids. As you plan for this season, knowing the average days on market is 46 empowers discussions about optimal timing and positioning for both buyers and sellers. Is it a good time to buy in Southport, NC? With this level of movement, it often is.

There were 22 closed sales this month, verifying steady demand. For those working with sellers, keep in mind that the average sold-to-list price ratio is 97.8 percent--a signal that accurately priced homes are finding committed buyers quickly. To fully understand how to sell your house fast in Southport, NC, agents should emphasize speed matched with strategic pricing.

Balanced Outlook for Buyers, Sellers, and Investors

For investors, the 3.0-month absorption rate is a prominent metric. It represents a market neither strongly favoring buyers nor sellers, generating creative options for all parties. These insights help align client expectations with clear, current realities.

Bill Frey offers grounded perspective for Southport’s dynamic market: "Success comes from honest numbers and tailored strategy, not wishful thinking." Agents will benefit from tracking Southport, NC real estate activity closely in January 2026 to provide up-to-date advice.

Buyer Highlights: January Opportunities

Buyers will find helpful variety among 66 listings. Practical metrics point to real chances for those hoping for affordable homes in Southport, NC this January 2026. Well-timed offers make all the difference in an active market.

Selling for Results: Key Considerations

For sellers, Town, NC continues to provide strong positioning when homes are listed smartly and priced within market expectations. Speed and certainty can be achieved in January 2026, as average time to sale hovers around 46 days and sales frequently reach near list value.

Investor Insights: Make Every Month Count

The current absorption rate signals reliable movement for thoughtful investors. Using these facts, you can plan purchases, holds, or sales with minimal guesswork. Anchor your approach in clear January 2026 numbers for the best outcomes.

  • Active listings: 66
  • Median list price: $489,000
  • Closed sales: 22
  • Average days on market: 46
  • Sold-to-list ratio: 97.8 percent
  • Absorption rate: 3.0 months

Tour Smarter, Offer Stronger

Partner with Bill Frey in January 2026 to review market moves with purpose. When you have a clear plan, Southport, NC opportunity meets preparation.

| Explore the market page

Looking Forward: Action for the Rest of January 2026

Agents can convert today’s trends into tactical steps by tuning into January 2026’s steady metrics. Push past assumptions and rely on proven data—now is an excellent season to achieve your real estate goals with clarity in Southport, NC.

Bill Frey
Written by Bill Frey
Frey Realty NC
Southport, NC market report
Buyer Guidance

Southport, NC Market Report

Get a Southport, NC market snapshot with current pricing trends, inventory levels, and property insights tailored to the neighborhoods you care about.

Southport, NC home valuation
Seller Strategy

Selling in Southport, NC

Get a clear estimate of what your Southport, NC home could sell for in today's market, based on recent comparable sales, local demand, and how your property is positioned.

Connect with Bill Frey
Work With a Professional

Your Southport, NC Real Estate Resource

Not sure which Southport, NC neighborhoods fit your lifestyle or budget? I'll help you narrow options, avoid surprises, and make confident decisions whether you're buying, selling, or investing.



More from Bill Frey in Southport, NC

Recent market reports and neighborhood articles in this area.

Southport, NC Supply vs Demand: Market inventory for January 2026

Published on Wednesday, January 14, 2026
By Bill Frey Frey Realty NC

For Sale or For Lease: Southport, NC’s market in January 2026

Published on Tuesday, January 13, 2026
By Bill Frey Frey Realty NC