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Southport, NC Market Pulse for January 2026

Published on Saturday, January 3, 2026
Bill Frey
Frey Realty NC
Focus areas include Burgaw, Carolina Beach, Hampstead, Kure Beach, Leland, Oak Island, Southport, Surf City, Wilmington and Wrightsville Beach, along with surrounding towns, communities and neighborhoods.
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Every January marks a moment to recalibrate, and 2026 is proving no different for Southport, NC’s real estate community. Which important metrics should you be watching as the year picks up steam?

The active inventory remains at 66 homes, presenting ample options for buyers considering a move. Sellers can take heart that the average days on market is 46, reinforcing appealing sales velocity in the current landscape. As always, affordable homes in Southport, NC this January 2026 stand out for value-conscious clients planning their next step.

January Metrics: Opportunities for Buyers, Sellers, and Investors

Let’s start with pricing: the median list price in January 2026 is $489,000. For agents managing seller expectations or buyer negotiations, this median offers a valuable reference. Closed sales reached 22 this month, demonstrating ongoing momentum in the transactional flow. Is it a good time to buy in Southport, NC? Data suggests balance and active engagement from all sides.

Another key indicator is the average sold-to-list price ratio, now at 97.8 percent. Sellers benefit when pricing aligns closely with market value, and buyers can plan offers accordingly. Be sure to track Southport, NC market movement as part of your strategy discussions this season.

Navigating the Market: Practical Takeaways for January 2026

A balanced market is also reflected in the 3.0 months absorption rate. This provides buyers and sellers flexibility while encouraging timely decisions. Investors will note this metric in cycles for entry and exit timing.

With each metric grounded in recent activity, clients get a clear picture. For those needing to know how to sell your house fast in Southport, NC, an average DOM of 46 is a positive sign—properties are not lingering when well-positioned.

For Buyers: Strategy at the Start of 2026

Southport, NC offers a vivid array of options in January 2026. Guided by updated numbers and local context, buyers can capitalize on available selections—Bill Frey supports well-timed moves and focused property searches.

For Sellers: Results Rooted in Data

Sellers in Town, NC will appreciate the strong link between asking and final prices. With most homes selling near list value, expectations can be managed with confidence, supported by real January 2026 outcomes.

Investor’s View: Reading the Signals

For investors, watch how velocity (DOM), pricing, and inventory chart a course for success. The data continues to point to a stable yet opportunistic market early in 2026.

  • Active listings: 66
  • Median list price: $489,000
  • Closed sales: 22
  • Average days on market: 46
  • Sold to list ratio: 97.8 percent
  • Absorption rate: 3.0 months

Map Your Move in Southport, NC

Get a clear plan from Bill Frey based on real activity in Southport, NC this January 2026. Refine your strategy and step confidently into seasonal changes.

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Conclusions and Guidance for Southport, NC in January

For every buyer, seller, or investor in the area, January 2026’s numbers send a reassuring message: this market rewards readiness and objective perspective. Trust real data and local knowledge to make your moves in Southport, NC and stay ahead. Bill Frey is your resource for up-to-date guidance and action in today’s housing market.

Bill Frey
Written by Bill Frey
Frey Realty NC
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